What do you LOVE to listen to? Technology? Pop culture? Politics? Because chances are, the topics that you love to listen to are the same topics that you love to talk about. If you’re still having trouble finding what you like, we’ve created a list for you to browse. First, pick 5 out of the list of topics. Next, narrow down those 5 topics to 3 topics. And then lastly, narrow it down to 2 topics. Now, with these 2 topics, do you like one more than the other? Or is there a way to talk about both topics? Having 2 topics for your podcast is fine, but there must be a tangible connection between the 2 topics. For example, if you’ve narrowed your choices down to 2 topics, Science and Sports, you might have fun creating a podcast all about how advancements in science can help better protect athletes. But, we recommend choosing no more than 2 topics.
Now that you have your topic/topics, it’s best to find a niche. What will your podcast talk about that no other podcast has talked about before? An example of this is a friend I have who runs a podcast that talks about how being a beekeeper influences his opinions on environmental policies. Why is that a niche? Because that’s the only podcast in the world that focuses on a beekeeper speaking his thoughts about environmental policies. Well, there might be a chance that there’s another beekeeper talking about climate change, but the chances are slim. After all, there will always be a chance for flying pigs. But that’s beyond the point.
To find a niche, you must think about what makes your podcast special. Is it because you speak about a very specific topic that not many others talk about? Is it because you speak on a topic in a small geographical location (ex.a town)? Is it because you provide your own opinions about the topic? The purpose of finding a niche is to differentiate yourself from other podcasts. Even though having a niche is important, not everyone needs a niche. If telling stories of mystery is your forté, then, by all means, go ahead and tell them. But just know that you will have a difficult time standing out. To set this concept into stone, imagine podcasts as a jigsaw puzzle with missing pieces that haven’t been manufactured yet. How will your podcast be that missing piece? By finding a niche.